Pond’s Pure White Facial Foam has the technology of activated carbon that attracts deep-seated “black” dirt caused by impurities, oil, and makeup to reveal a pure white you. It is the first of its kind to be formulated with activated carbon, which works with “black attracts black”. Carbon when heated or “activated” becomes 8x porous; hence, increasing its ability to detoxify and gently exfoliate dead skin cells while retaining the needed moisture.