Stepping up the matte trend from lips to eyes, Maybelline New York introduces the Hyper Matte Liquid Liner. This first-ever matte finish liquid eye liner comes in a dip-in brush format and gives the most intense, 24 hour long stay lines. The slim brush has an elongated, well-rounded applicator for ease and comfort in application and gives the perfect amount of product for precise lining. The liner is smudge-proof, water-proof and also heat-proof. Now get ready for an explosion of the purest, blackest, matte-est matte in 20 seconds flat!